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Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. Facebook has 1 billion+ daily active Facebook users, so it’s absolutely critical that you target only those who are potentially interested in your... (More)

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Optimization means that your campaign results will improve as a result. This is one of the main things that separates successful unicorn advertising campaigns from others. I’m going to talk about Facebook ad optimization hacks that really help you take... (More)

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If you want to run Facebook ads, it's not appropriate for you and your team members to use your personal account to run ads. To expand the availability of ad management or Facebook pages, Facebook launched Facebook Business Manager in... (More)