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I am doing a startup, what should be the company’s PR strategy?

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There are 2 main things that should be kept in mind while doing a PR strategy.

  1. Communicate your Why -  Second thing is you should have your why with you and that should be clear and that should speak for itself. Why have you started doing this and how it can help people
  2. Connect with Influencers  - The first thing is connect with influencers, the reason being word of mouth is very important,  press coverage and endorsements, have long relied on this effective marketing tactic