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Asked a question 9 months ago

Is boosting posts on Facebook useful?

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In some cases, it can be helpful to boost your Facebook post. For example, if one of your posts has an organic result, it’s a strong sign that the content will work well as an ad that you can promote to a cold audience.

Here are a few instances where it's worth promoting a Facebook post.:

  • Boosting posts that get better than average engagement organically
  • Boosting posts that contain important announcements, like events or limited time only sales
  • Boosting your best-performing Instagram content as Facebook ads
  • Boosting posts to custom or lookalike audiences
  • Automate post boosting so it all happens without a second thought

The first two scenarios are easy to perform with the parent tool to increase Facebook posts, but the last three will require a third-party tool