Skip to main content
Question
Asked a question last month

Is boosting posts on Facebook useful?

Where am I?

In GO Ask | GoCommercially you can ask and answer questions and share your experience with others!

In some cases, it can be helpful to boost your Facebook post. For example, if one of your posts has an organic result, it’s a strong sign that the content will work well as an ad that you can promote to a cold audience.

Here are a few instances where it's worth promoting a Facebook post.:

  • Boosting posts that get better than average engagement organically
  • Boosting posts that contain important announcements, like events or limited time only sales
  • Boosting your best-performing Instagram content as Facebook ads
  • Boosting posts to custom or lookalike audiences
  • Automate post boosting so it all happens without a second thought

The first two scenarios are easy to perform with the parent tool to increase Facebook posts, but the last three will require a third-party tool