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What are the best email marketing automation software?

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Choosing the best email marketing tool for your needs can be difficult, but by asking the right questions, setting clear measurable goals, and taking the time to understand your options, you're sure to make the decision.

1. MailChimp

MailChimp is one of the most affordable email marketing platforms in the world, with approximately seven million users worldwide. For small and medium-sized businesses that manage weekly or monthly newsletters, along with regular campaigns with a strong focus on social media, this tool is ideal. In terms of Analytics, MailChimp integrates with names such as Salesforce, WordPress, and GA. The platforms also work perfectly with Hootsuite, Facebook, Twitter Pinterest, and Instagram.

The platform allows you to automate templates, customize emails, and add templates easily. Although efficient and visually pleasing on all platforms, if you are looking for a tool that allows for more backend development, MailChimp is somewhat limited. According to a recent benchmark report, MailChimp shows an average opening rate of about 22% in all major sectors.  

2. GetResponse

GetResponse is a scalable email marketing tool that provides an excellent return on investment, as your pricing plan will depend on the size of your business and how many contacts you have when you sign up. With 500 pre-designed templates powered by easy-to-use editing software and intuitive list building tools, you can create fully integrated interactive campaigns with limited technical knowledge. GetResponse has one of the best Salesforce integration software on the market and has been praised for its 24 hours a day, 7 days a week customer report and tutorial seminars for users. If you create campaigns based on materials from specific sources, GetResponse will allow you to export files in a variety of formats and provide integrated statistics, including better emails and your shopping cart dropout rate.

3. SendinBlue

For an e-commerce business, SendinBlue is particularly effective. The platform provides easy-to-use email design tools, as well as plenty of back-end space for developers who want to add additional functionality to their email campaigns. One of the most useful features of SendinBlue is that it allows you to sync contact lists from most major platforms, which means that if you're dealing with a wide audience, you can easily manage your content. The detailed analysis includes information about where the emails were opened, as well as the type of device, and transactional email options are more advanced than most available email marketing tools. These features include targeted SMS messages that work with your emails, as well as personalized customer messages, including "make a purchase," "remember password," and "left items in your shopping cart." It takes little technical knowledge to unlock the full potential of SendinBlue, but with a little internal collaboration, it can be a powerful resource for your e-commerce business.

4. ActiveCampaign

ActiveCampaign's drag-and-drop interface is a great way to create content-rich email campaigns quickly and accurately. The platform offers a variety of sophisticated sales and market automation features, as well as a huge library of free images, image hosting, and real-time analysis, so you can monitor your campaign performance as it happens. One of the main selling points for larger or more active companies in the A / B testing tool. Functionality is easy to configure and coupled with real-time analysis; can be very effective for optimizing campaigns that will provide maximum ROI.