We all use social media every day, like it or not, and we use it for a variety of reasons, from news and entertainment to politics and business and entertainment.
But the question is no longer one of utility, but of purpose, and so there is no question that there is a good reason for using social media in our daily lives, whether we like it or not.
The Social Report shows that 40% of internet users are interested in using social networks and staying in touch with their friends and family members, making them more likely to use them than ever before, and it seems that most of us use them to stay up to date with what is happening in the world and to stay in touch with others. Another growing trend is to explore new products we can buy, which is why brands still play a big role. It is very interesting that the majority of users use social media for what we call passive networking. Whether it's consuming content, contributing to stories, or sharing photos and videos, users come to social media for a variety of reasons, whether it's entertainment, social networking, business development, education, or contributing to a story.
Reasons for Using Social Media
To stay in touch with what friends are doing (42%)
To stay up-to-date with news and current events (41%)
To fill up spare time (39%)
To find funny or entertaining content (37%)
General networking with other people (34%)
Because friends are already on them (33%)
To share photos or videos with others (32%)
To share my opinion (30%)
To research new products to buy (29%)
To meet new people (27%)
Internet users use social platforms to stay in touch with friends, stay informed about news and events, and use them for business development, education, social networking, or other purposes. Today, more than a third of digital consumers say they visit social media such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google +, and YouTube to find fun content.