Facebook ads are ideal for the company. But, one of the biggest problems I often see is that people sink into ads without understanding the advertising policy and end up with disapproved ads and disabled accounts. When things go wrong with your Facebook ads, they usually fall into two categories: rejected ads or disabled accounts. If you've received an ad rejection, it's likely due to a violation, while a disabled account is due to repeated ad violations or very negative feedback about your account.
There is a difference between an ad that is immediately rejected and one that is signaled after running for a period of time. Common causes of ad rejection are:
- Use signal words, such as "this", because that word is often used as a click inductor. Excessive use of "your" or "yours" it can also cause disapproval.
- An unlimited number of markings, characters, or the use of all capital letters.
- A problem with your landing page. Redirects to another page type, intrusive pop-ups, or income statements will be reported.
- Violate the section on personal attributes in advertising policy.
- Use the trademark, logo, images on Facebook, or even capitalize on the word "Facebook".
If your ads are disapproved after running for a period of time, this could be caused by:
- Frequency or duration of ad serving. If people see the same ad too often, they can report or hide it, which can encourage Facebook to close it.
- Negative user feedback and reports make Facebook look more closely at an ad, so don't just define the ad and forget about it.
- A Facebook ads representative is assigned to review your account and find that your ads violate a policy that "slipped through the hole" when you first set it up.
- Any modification or update of the Facebook software may also trigger a scan of the rejected ads, in which case there may be an error.
If your personal ad account is disabled, it can be dramatic both professionally and personally. The first and best option is to use the chat /call procedure. And don’t forget to keep trying, even if not the first time. I had a student who had to try to renew his account five times in three weeks.
If none of these work, set up a new creative account using the following procedure:
- Find a trusted friend, colleague, or family member.
- Go to the person's home (so you have a different IP address).
- Ask the person to open a new business manager account.
- Set up a new ad account in the Business Manager.
- Set up a new business page on Facebook.
- Get a new type of payment, such as a new credit or debit card.
- Have them make you an administrator on the new page and make sure you have all the administrative privileges.
- You may need to run ads on landing pages that are in a different domain than before.
Keep in mind that you will no longer have a personal ad account, but a business manager account that is “technically” owned by your trusted friend. You cannot recover a personal ad account unless you can get help returning it or set up a new personal Facebook profile, but this is contrary to the terms of the service agreement.