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What is social media, and how does it work?

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Social media is any digital tool that allows users to quickly create and share content with the public. Social networks cover a wide variety of websites and applications. Some, like Twitter, specialize in sharing links and short text messages. Others, such as Instagram and TikTok, are designed to optimize photo and video sharing.

What makes social networks unique is that they are broad and relatively uncensored. While many social media companies impose certain limitations - such as removing images that display violence or nudity - there are far fewer limitations on what one can share than other media, such as newspapers, radio stations, and other media. television channels.

Anyone with Internet access can sign up for a social media account. They can use this account to share any content they choose, and the content they share reaches anyone who visits your page or profile.

Because social media covers so many different types of websites and applications, the role of these tools also varies. However, most social networking sites start with a user who creates a profile, usually by providing a name and email address.

After creating a profile, users can create and share content. For example, an Instagram user with a new account can take a photo and share it in their profile with a caption. In addition to creating content for your profile, social media users can find other users whose content they want to follow or comment on. Depending on the type of social media, a user can "follow" another user, add him as a "friend" or "subscribe" to another user's page.

Social networks often use "feeds" that allow users to scroll through content. Social media companies use algorithms, based on a user's profile data, to determine what content appears and the order in which it appears. The feed will include content from "tracked" users, as well as paying entities to promote your content.