Liam West

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In some cases, it can be helpful to boost your Facebook post. For example, if one of your posts has an organic result, it’s a strong sign that the content will work well as an ad that you can promote... (More)

There are 2.3 million searches on Google every second, and most search results pages include Google ads. Google ads can be an extremely effective way to drive relevant and qualified traffic to your site, just as people search for the... (More)

Facebook ads are ideal for the company. But, one of the biggest problems I often see is that people sink into ads without understanding the advertising policy and end up with disapproved ads and disabled accounts. When things go wrong... (More)

Step 1: Create a plan

Experienced marketers know that the first step in any good campaign is to create a successful plan. In this case, you'll need a plan to guide your automation campaign.

The power of automation lies in... (More)

We hear a lot about why marketers and companies get involved in social media, but in our digital world, we need to remember that it's not about us. It is about the consumer, the individual user. I often find it... (More)

Here are some tips to help ensure that your welcome email series is so impressive it hooks your prospects and turns them into return customers.

1. Determine how many emails you will send

Just a welcome email is not enough.... (More)

An increase in traffic is also associated with an increase in engagement. If your traffic is increasing but your conversion rates are declining, don't bring in the right traffic.

1. Be part of the list of online directories

Another way... (More)

Google Analytics is a complex tool that not only reports traffic to your website but also measures a wide range of other data, such as your company's turnover, customer base, and traffic. Google Analytics provides valuable insights that help shape... (More)

SEO helps search engines understand what users think about your product or website and vice versa. SEO on your site is more difficult because it relates to everything you do on the site, such as linking to your building, advertising,... (More)

3.48 billion people worldwide are active on social media, and this number continues to rise every year. So why should your business be on social media and why do you need to be there to reach your customers where they... (More)

Small businesses are in a unique position to benefit from email marketing because they have more flexibility in their image. They can build trust with their customers without having to go through a large business, and they can also build... (More)

Digital marketing automation is software that systematizes all aspects of a company's marketing strategy and operations, making work easier and saving time. As a result, the Marketing - Automation software enables strategic and creative campaigns to generate results.

It also... (More)

Time has changed in our time, and e-commerce is an exciting opportunity for success. More and more people want to be in control of their own future and their boss. The Internet has made these goals more accessible than ever,... (More)

The term conversion rate optimization (CRO) is often used in e-commerce marketing circles. It is the process of optimizing sponsored search ads and landing pages to increase your conversion rate. Conversion Rate Optimization, or CRO for short, means you can... (More)

The main goal of optimizing the conversion rate is to increase the number of visitors who convert by increasing their conversion to what they want and getting them to do what you want to do. Optimizations of the conversion rate... (More)

The ability to create a true human connection is one of the most important aspects of social media and a key factor in its attraction to people of all ages, genders, and ethnicities. It is an important part of the... (More)

Email automation automates the email marketing process to retain customers and increase your profits, as opposed to sending a newsletter or an email campaign. This alone enables email automation to promote a level of engagement that is fundamental to email... (More)

When we talk about improving website performance, attracting more customers and increasing sales on your website, Conversion Rate Optimization (CRO) is an important concept that needs to be learned and some work that needs to be done.

You also want... (More)

Conversion Rate Optimization is a process for optimizing marketing that follows a framework to increase the percentage of visitors that completes the goals of your website. Conversion rate is the ratio of visitors converting to customers, expressed in percent. An... (More)

I will cover different areas of online marketing, explain the process of digital marketing strategy and how to cover the basics, and then explain step by step how it works. We hope this list will help you in your digital... (More)